The United Nations’ presence on the world stage is becoming increasingly negative in light of recent scandals, such as the cholera epidemic in Haiti. There’s been an effort on the part of the UN to change their image, but there must be reform for the UN to fully accept responsibility and right their wrongs.
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Can a UN image campaign create greater trust?
Claudia Witte, Deutsche Welle
October 24, 2016
Amid ongoing conflicts, catastrophe and an escalating refugee crisis, the United Nations’ reputation is faltering. Can an image campaign create more trust in the organization?
At the Palais des Nations in Geneva, the second-largest seat of the United Nations after New York, a group of tourists follows the tour guide as she walks through the extensive building. The autumn session of the Human Rights Council is in full swing. The visitors stand in the glass public gallery, looking down on the assembly hall. A young Brazilian woman is moved by what she sees: “You can feel that we’re part of something greater, that the UN protects us and the whole world,” she says.
Not all the visitors are as enthusiastic, though. Observing the delegates, a Ukrainian tourist saw some of them playing games on their laptops and comparing car models during the human rights debate. “And I thought there were people here considering how to make the world a better place,” he said, disappointed.
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